Considering the relatively poor broadband services delivered by many incumbent providers combined with the numerous benefits described above that a public broadband network can deliver, incumbent providers recognize that deployment of a new, public-sector network is not in their best interest. Provider opposition is fueled by fear of loss of market share and revenue. Even antiquated telephone networks used to deliver slow DSL broadband generate significant revenue that is sure to plummet when consumers have a choice of a reasonably priced, high-quality fiber broadband service.
Incumbents are usually quick to mobilize and lobby government officials about the risks of publicly owned broadband networks. In addition, industry will provide financial backing to research and advocacy organizations that support the anti-public-network movement. Those organizations may actively attempt to mold public opinion with newspaper and radio ads, direct mailers, and conversations with key community leaders.
Generally, the incumbent, legacy cable company has an ongoing relationship through a franchise agreement that governs the company’s use of public rights-of-way including franchise fees. These are generally long-term agreements. Periods of significant interaction arise when agreements are being negotiated. Less interaction is common once an agreement is reached. Larger communities may have more ongoing communications than smaller, rural communities.